RESEARCHER’S SOCIAL MEDIA COMPASS
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The Compass Canvas™

Map your why before your what.

One drop, many ripples. Capture your research identity, choose what matters, and leave with a compass you can act on.

Researcher’s Social Media Compass

The Compass Canvas

Map your why before your what. One drop, many ripples.

Practice

How will you keep this sustainable?

Presence

What is your current digital identity - what story do people see now?

Purpose

Why are you using social media? Choose one primary aim.

Personality

How will you present yourself? Circle one or two; add your own.

Platform

Which tools fit your goals and audience?

Alignment check

Does my Platform serve my Purpose?
Does my Personality fit my Platform?
Does my Practice support my Purpose?
Does my Presence reflect my Purpose?

Social Media for Research Impact · Marcel Bogers & Mike Young (Routledge, 2026)

marcelbogers.com · 20% at Routledge: AFLY3 (valid until 31 Dec 2026)

marcelbogers.com
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